7-Year Partnership · Ferhatovic

From WhatsApp Sales to €4M Annual Revenue

What started in 2018 as simple messenger orders is today a fully digitalised business with its own online shop, customer app, inventory management, and two point-of-sale systems.

Years Partnership

€4 Mio

Annual Revenue

Expansion Stages

Starting Point

One Retailer, One Phone, No System

In 2018, the entire business ran through WhatsApp and Facebook Messenger. Customers sent messages, the owner typed replies, wrote orders on scraps of paper, and handled everything by hand. No online shop, no accounting system, no structure.

That worked — until it didn't. As the customer base grew and order volumes increased, the manual approach became a bottleneck. Orders got lost, prices weren't always correct, and there was no overview of stock or income at all.

Ferhatovic didn't need a quick fix — they needed a partner who thinks ahead and grows alongside them. That became the foundation of a collaboration that continues to this day.

The Journey

Seven Years, Step by Step

No big overhaul all at once — instead, each year the most pressing problems were solved and the foundation was laid for the next step.

2018Sales run through WhatsApp and Facebook Messenger — all orders processed by hand

2019First online shop with WooCommerce — customers can order themselves, no messenger messages needed

2020Switch to JTL Shop — more features, better performance, more scalable foundation

2021Custom customer app with Shopify backend and Flutter frontend — a direct channel to loyal customers

2022Introduction of inventory management (JTL-Wawi) — purchasing, stock, and order processing digitalised for the first time

2023Mobile point-of-sale system for the physical store — sales, stock, and checkout in one place

2024Restaurant POS system (Ready2Order) for the dining area — waitstaff take orders digitally at the table

What We Did

Step-by-Step Digitalisation That Lasts

Instead of one large project, we digitalised the business stage by stage — always where the pressure was greatest, always with an eye on the next step.

Online shop that grows with the business — from WooCommerce to JTL Shop to a custom app
Custom customer app (Shopify + Flutter) for direct access to loyal customers
Inventory management (JTL-Wawi) for purchasing, stock, and automated order processing
Mobile point-of-sale system for in-store retail
Restaurant solution (Ready2Order) for the dining area — orders taken digitally at the table

Result

From Zero Systems to a Fully Connected Business

What started with WhatsApp messages in 2018 is now a business with €4M annual revenue, its own online shop, its own customer app, fully automated inventory management, a mobile POS for the store, and a dedicated restaurant POS for the dining area.

Every system is connected to the others. Orders from the app flow into inventory management. Stock levels update automatically. The owner has a complete real-time overview of the business for the first time.

Seven years, seven expansion stages, one partner. This isn't a project — it's a partnership that helped shape the business.

Visit ferhatovic.at

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